CREATIVE STRATEGY

“Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections and importantly to generate solutions. Creativity is not just about thinking, it’s about producing too.”

Our consultancy is based on solid, well-researched insights that create strategic ideas. We get under the skin of your market, your audience, and wider business, technology, and behavioural trends. We think deeply and laterally, to look for the unexpected and the unique. The weak signals that might not appear to mean much on their own – and may be discarded by most – can be combined into a bigger story to become a powerful force.

What we can do for your brand:

  • Thought leadership and campaign strategy development
  • Content strategy mapped to to the buyer’s journey
  • Market research and analysis
  • Audience research and analysis
  • Customer experience workshops and focus groups
  • Creative workshops

Our work

SAP Digital Experience Thought Leadership Campaign

A ‘warts and all’ analysis of the digital experience of more than 700 of Asia’s leading brands. The Factuary created a unique index that measured the correlation between a brand’s digital experience and customer experience on revenue and loyalty.

  • Directly engaged hundreds of SAP customers and prospects
  • Significant impact on new business pipeline
  • Winner of four industry awards, including CommsCon best use of research in a B2B campaign